5 macro essentials for a successful webosium

Hello, this post is all about webinars and why they're such an important part in any business so that's what you're going to learn today - 5 macro essentials for a successful webinar. Let's just dive straight into this because we love giving webinars and also love attending them! And we love having guests along to do webinars for the community and a reason for that is we think you can really personally connect with people even though they're out there somewhere on the other side of the screen listening in to you. It's the point that you feel like you're just having a one-on-one conversation with people and the other great thing about webinars is you can make them very visually appealing and you can also have a whole lot of chat going on, but you're actually getting feedback from people who are listening and telling you if you're doing a great job. The other reason why we love them is because we love to give a ton of value and we feel that is our way of being able to share as much knowledge as we can for free in the space of like an hour. So...coming to the point... there are five steps that we said we are going to cover the 5 macro essentials on how to run a rave webinar.

step one is all about the 'psychology of webinars'. Now you have probably been to several before and ones that we find incredibly boring when people just have screens and screens of text on their boring PowerPoint slide decks and it's just the most frustrating thing to look at so first of all fill your webinar with beautiful visuals, lots of big text and just put the main points up.  You should know your stuff well enough that you're actually not putting all the notes up there. That's the thing, keep it as mysterious as possible and talk to the visual being shown. Have something that really conjures up and resonates with a beautiful image or representation of what you're talking about -  less text more visuals. Another thing around the psychology of webinars is that you need to keep positive yourself so you need to keep your voice  - I'm kind of energetic. You need to keep it rolling,  You need to tell people what they can expect next as we mentioned earlier - a bit of an element of surprise or what's coming up so that they stay on the line with you.  Remember people are busy and their attention spans are short - you need to work around 100 slides per webinar. Some of you may be going oh my god that's a crap load of slides but it's actually really important to keep flicking through. Think about when you go to the movies and you're constantly seeing these changes in scenes - that keeps you interested, that keeps you engaged, that pulls you into the story... so please don't sit on a slide for five minutes talking about it keep people entertained keep the images coming take them on a journey with you.

step two is 'have the structure of your webinar in place'. Now, we know that the best webinar hosts sometimes spend months planning the content of their webinar. It's not something you just throw together at the last minute, sometimes we may be be tempted to do that.. but the masters who have seen so successful actually have content in place and they really know what they're going to talk about so they're prepared well in advance, they have the call to action, they have their psychological triggers worked out and they really know what the purpose of the webinar is.  So... plan plan plan and rehearse your webinar. If you want to get really good at this, every single time you do a webinar think about what you liked about it and listen to the feedback that you get from people and then make it better with still better visuals, better text, better story & better flow, Already sounds like a winner, isn't it?

step 3 is to 'know your webinar best practice'. What we mean by that is there are certain times of the day and week when it's best to run a webinar. From research that has been done generally it's Tuesday Wednesday and Thursday. Sunday is just not a good day for anybody remember it's the day they come off the weekend if they're in a job or if they're working. On Friday people are a bit more relaxed but they're also sort of taking off into the weekend already so Tuesday sounds like a great day to capture people's attention. It's also well known that 6 p.m. and 9 p.m. wherever you are in the world are pretty decent times because it's during dinner or evening when people can kind of relax and actually switch off and totally tune in. Next, along with the first step about the structure of what you're doing, you need a good promotional plan. You need to email people to tell them what's happening. A lot of people get this wrong and just send out one email saying hey I'm having this webinar in a few days come along. No No No...it doesn't work that way! You probably need about two or three emails. People who do it really really well have five emails spread out about a week before the webinar starts. It builds credibility for the host and recaps what the webinar is about and why it is important to register now. A few days before the webinar it is always good once again to recap some different points and promote some giveaways or templates or PDFs that  might be given out on the day of the webinar. It's very important to follow up with reminder emails an hour before and exactly at the time of webinar urging to join the webinar. Follow up after the webinar to say here's the recording or the live replay. At this point, we want to just say that timing of webinars are something that each one you should explore based on your audience preferences.

step four is to 'have somebody to support you' - Now,  we know a lot of us are solopreneurs but it's great to have a team member or even a friend or your business partner who can be there as well if you were doing actual presenting. You just want to focus on giving the best delivery of your life going through the webinar slides and visuals. It's always good to have somebody with you monitoring and replying to the chat, making sure it's all recording and handling any kind of tech stuff behind the scenes. if you can't have a team member,  just get a really good friend to come and do it.

fifth step  is that 'you have to follow up'. This is where we see many people go wrong as they will do all the great stuff beforehand, they'll even run a great webinar. And then... you never hear from them! You never get the replay, they don't communicate with you, they don't see your questions that maybe you put out in the chat or the comments. A great webinar culminates with successive follow-ups on multiple call to actions. Engaging with follow-ups is critical to the success of your future webinars. Specially if you want more and more people to start attending them.

So those are the five macro essentials for a successful webinar. Parting comments - make it engaging, make it fun, and give valuable content and then just keep getting better at it.

PS: The resources section of this website has a lot of presentations/eBooks/white papers worth thousands of dollars $ all for free. And, they will be updated from time to time so that you get all you want about webinars at this one place. We believe in adding value to your life without expecting any monetary remuneration directly. However, the only request we make is to follow us & like and share our posts across social channels we are present.

Posted by siteadmin

Leave a Reply