To create and nurture an ecosystem which focuses and taps into the power of writing. To propagate the power of writing as an enabler of

1. creating great content for business's

2. developing personality of individuals

3. cure to most maladies of mankind


 

We believe that directed and channelized writing has within it's powers to motivate like a leader, illuminate like a teacher, navigate like a negotiator, captivate like a magician & cure like a healer.


 

Our Brand symbolizes content developed with the right intent. It also signifies that content when written with intent will invariably achieve its purpose. Our Brand stands for great writing & the intelligence, perseverance, creativity, ethos & values that go into nurturing it. It stands for progress of mankind by honing the power of writing.


THE TEAM


 

WE UNDERSTAND YOUR BUSINESS

Our collective experience and wisdom leaves no domain or vertical unexplored. We have been there, worked across business's and experienced the markets. We have a good understanding of what you might need. For the rest, we lend our ears to you.


 

WE FOCUS ON THE ALTER EGO

The sparkstik™ style & writetoon™ videos focus on just one thing Absolute Audience Connect - the alter ego of magnetic (copy)writing. We learn, create, optimise & reinvent ourselves as a passion. Mindful content is the remedy to mindless thinking.

WE DON'T TELL STORIES

Not to demean, but stories are for children. The tough world of business is ruthlessly competitive with no place for cock and bull stories. We decode intents and build powerful narratives that favourably change the perspectives and ideas of your audience.


 

WE ARE EASY ALL THE WAY

Relationships are to be nurtured hence we go easy on them and glide along with you. But we take our work very seriously. We are easy on the pocket but not on your growth! We are easy on what you want but not on the quality we give. We are easy to approach.