the sparkstik style of (copy)writing is consultative and conversational by nature


the 6 intent sparks that the sparkstik style is built upon!


 

1. INTENT TO SEEK

This is what we term as our thirst for quest. Curiosity being a constant and not a variable! Desire to be constantly on lookout for THE NEW.

2. INTENT TO DECONSTRUCT

We disassemble and start things from ground zero. The learning is in breaking things down and the fun is in building it up! Isn't it?

3. INTENT TO UNDERSTAND

We love to see things beyond the obvious. Understanding contexts, tracing rare insights and dabbling with semiotics processed in the human mind.

4. INTENT TO DIFFERENTIATE

It's just not enough to think out-of-the-box! We also think in-the-box and around-the-box. Being distinct is all that matters! A great narrative is the only true differentiator.

5. INTENT TO GIVE UNIQUE EXPERIENCE

People seek experiences from everything they come in contact with. Your content being no exception. It's wise to give what the audience want.

6. INTENT TO LEARN & REPEAT

Doing it once is being lucky. Doing it often and improvising from the previous is the sign of humility & maturity. So we think! And, we are what our thoughts are.


we begin with the operating environment


 

BUSINESS INTENTS

Broadly encompasses intents related to promoters, owners and investors

MARKET INTENTS

Primarily deals with intents in the domain, category and competitors

AUDIENCE INTENTS

Specifically deals with intents related to audience and end consumers


and incorporate 3 vital components in every piece of writing


 

INTENTS

Intentions and perceptions of stakeholders and consumers

PSYCHO-SEMIOTICS

Symbols and their associations in the audience mind-space

STYLISTICS

The deft usage of linguistic devices for enhancing affinity & productivity


couple of points about our writing


 

"Every Brand, Product or Service needs a different narrative and unique tone. To succeed, the narrative should appeal to the consumer in context with the prevailing market conditions." If we were to ask marketeers what impact communication should have on their brands, they would undoubtedly say creating awareness, top-of-mind recall, building trust, generating leads, aiding sales & help increasing revenue . But this would be the most common and cliched answers we could get. What we realised was that jargons get back more jargons and zero result in the consumer mind-space. Simply because they don't understand your language. What they do understand is a narrative that tells them how the product or service truly benefits them. The path to a convincing narrative is through the process of subtle deconstruction. If we do not deconstruct consumer intents and the consumer mindset then be sure we are nowhere close to either understanding the market scenario or constructing a brand. With these principles as the foundation, we constantly endeavour to weather the multiple storms called brand, market & consumer in our writings.

"Writing for the web is a lot different from the traditional form of writing. Here, the first consumers or audience are the search engines! Understanding the intents of the search engines and interpreting them becomes the core foundation to the world of web writing." Simple language, short sentences and use of transition words are probably the most critical elements in web writing. However, what doesn't really change is the ability to influence humans by seeding relatable words throughout the write-up. These keywords are got by understanding and interpreting the intents of the audience.

"When writing in certain categories, a lot of attention is given to emotions & feelings experienced. A written replication of what human senses feel are expected! It is a humongous task to venture into and satisfy readers on experiential topics." As a reader when you get to read travel diaries, cookbooks or apparel style-books, your biggest expectation would be to relive the product or situation through the words presented. Every genre has it's own set of diction and composition style. We endeavour to stay true to the eloquence of the respective genres.


our select (copy)writing services


 

WEBSITES

Webpages, Landing pages...etc

BLOGS

Posts, Articles, Listicles...etc

 

PRODUCT DESCRIPTIONS

Product or service descriptors in detail

e-MAILERS

Customer centric e-Mailers or e-Mail campaigns

SCRIPTS

Scripts for Videos, podcasts & speeches

ARTICLES & CASE STUDIES

long-form articles and case-studies for your business